Community Engagement Series Session 4: Marketing (11/5/25)

This is Part 4 of a 5-part series. Attend one or all for a deeper dive.
Session 4: A Community-Engaged Approach to Library Marketing and Support
Does library promotion feel like a never-ending struggle? Try a different approach! Using community engagement principles and techniques can transform marketing and promotion efforts for improved community support and engagement. As
a result of this session, you will be able to:
– Understand the connection between community engagement and marketing
– Implement community engagement strategies for growing awareness, support, and use of the library

Virtual Trainer: Audrey Barbakoff

Dr. Audrey Barbakoff is a librarian, educator, and entrepreneur. She is the author of two picture books, The Schlemiel Kids Save the Moon and Mazel Toes!, as well as several professional development books for librarians. She holds a doctorate in education and a master’s degree in library and information science. As a Jewish mother, she is passionate about passing down the vibrancy of Jewish humor, language, and stories to the next generation. Audrey lives with her husband, children, and chickens on an island in Washington.