Marketing Upwards (10/30/25)

This one-hour webinar focuses on developing the skills needed to communicate the value of your library to key internal stakeholders – including management, parent organizations and funders.

The aim is to understand these audiences and frame key messages in ways which resonate with them – speaking their language and showing how the library’s existing work is supporting their aims. Go beyond reporting the library’s activities to demonstrating value and impacting decision makers.

Trainer: Ned Potter

Ned Potter is Faculty Engagement Manager: Community & UX at the University of York, and a Trainer for various organizations including the Bodleian Libraries and the British Library. He has run library workshops across four continents, and his presentations have been viewed over 2.5 million times online. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned- potter.com and on Bluesky at @nedpotter.bsky.social